Hey...
a little about me

I'm Syed Azaruddhin, a visual-turned-product designer based in Chennai. My passion lies in crafting seamless user experiences that resonate with diverse audiences. I’ve developed unique experiences, shaping my ability to decode the emotions and stories of people from various backgrounds. With a Master's in Visual Communication from Loyola College, Chennai, I embarked on my career journey in visual design, honing my skills at creative agencies. While I loved spinning tales for brands, I couldn't shake the urge to whip up solutions that tackle real human needs.

Fast forward to today, and you'll find me diving deep into the world of consumer experience. I'm on a mission to sprinkle some design magic that not only wows users but also drives business success.

Work Experience

June 2022 - Present

Cheif Manager at Novac Technology Solutions Pvt. Ltd.

August 2020 - May 2022

Senior Creative Lead at ADK Rage Communication Pvt. Ltd.

February 2019 - July 2020

Creative Controller at Mind Your Language

August 2014 - January 2019

Senior Art Director at Ogilvy & Mather

October 2012 - July 2014

Senior Visualiser at Bananan Brand Works

June 2012 - September 2012

Creative Visualiser at OneMG

February 2011 - May 2012

Graphic Designer at 360 Degree Studio

Skills

Leadership & Team Management

Stakeholder Management

Project Management

User Experience Design

User Interface Design

Product Optimization

Customer Journey Mapping

Information Architecture

User Research

Data Driven-Design

A/B Testing

Visual Design

HTML

CSS

Area of Expertise

Visual Communication

Considering an educational background in conventional design education, I am well-versed in the principles of visual communication, which ensures impact and clarity in messaging.

Advertising and Art Direction

With a foundation as an Art Director in advertising, I have mastered the art of crafting persuasive and visually compelling brand messages, ensuring they resonate with target audiences.

Digital Product Design

Adept at navigating the digital landscape, I specialize in digital product design, seamlessly blending creativity and a user-centric approach to create engaging and intuitive digital experiences.

Brand Development

Over the years, I've contributed significantly to brand development initiatives, collaborating with renowned brands such as Citi Bank, Unilever, The Hindu Group, Air Asia, TTK Group, SNJ Group, Colors Tamil, SRM University, and Shriram Group.

Innovation and Adaptability

In the dynamic world of design, staying ahead requires constant innovation and adaptability. My journey reflects my ability to evolve with the design landscape and embrace emerging trends.

Leadership and Project Management

Serving as a Chief Manager of Experience and Design, I've demonstrated leadership in guiding design initiatives both within in-house teams. This includes effective project management to ensure successful outcomes.

Creative Excellence

A passion for creative excellence underscores my work. I am committed to delivering innovative design solutions that not only meet but exceed the expectations of clients and collaborators.

Design Thinking

Applying a human-centered approach to problem-solving, utilizing design thinking methodologies to understand user needs, ideate creative solutions, and prototype innovative designs.

Hey... a little about me